Archiboo Awards
Services:
Rebrand, Awards ‘24 Communication, Digital Assets
Thematic:
Architecture Powerfully Communicated
Archiboo is a platform dedicated to exploring and enriching the understanding of the built environment through events, awards, and content. In 2016, the Archiboo Awards were launched to celebrate communication innovation, underscoring the importance of digital storytelling and brand building for architects. We worked closely with founder Amanda Baillieu, embarking on a journey to redefine the Awards identity.
We identified untapped potential in key elements of the Archiboo brand – the distinctive blue palette, rounded custom wordmark, and underscore. A significant challenge faced by the Awards was the lack of a distinct identity, heavily relying on category graphics to engage audiences. It became evident that our objective was twofold: to align the Awards with the Archiboo family and to build a creative identity centred around a stronger mission and attitude – Architecture Powerfully Communicated
Drawing from existing assets, the underscore emerged as a pivotal component, providing a structural foundation and backbone of our identity and visual language. Complemented by GT Pressura Extended, selected for its similarities to the existing Archiboo wordmark, yet offering a contemporary and timeless appeal.
Furthermore, colour played a crucial role in enriching the brand. By introducing shades of grey and red alongside the signature blue, we infused the Awards brand with a more versatile foundation for growth
The Awards graphic langauge moved away from the previous iconography and now features typographic treatment, presented in both lowercase and title case. This newfound flexibility empowered us to amplify the impact, enriched further by vibrant colour contrasts. With typography and colour leading the charge, we established a dynamic and intuitive system for organic growth. Anchored in the parent brand, our design ensures immediate recognition and paves the way for expansion into new creative sectors.