Sophie Griffiths Architects

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Services:
Brand Strategy, Brand Identity, Website

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Thematic:
Shape The Everyday 

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In an era where branding was once exclusively defined by the buildings designed, SGA sets a new standard for modern practice. Grounded in connection and process, Sophie sought a brand that authentically mirrored her design philosophy of fostering deep connections with businesses and individuals. Recognising the profound impact architecture can have on lives, she directs her focus to the places that shape our everyday experiences – our homes and learning spaces.

SGA's brand ethos revolves around seamlessly integrating art into everyday life. Serving as a creative bridge, Sophie focuses on providing clients with creative yet practical solutions for the day-to-day spaces. And this ethos is reflected in the visual language, where the brand's custom lettering, grid-based graphic language, and clear communication ensure that every aspect and detail is clear and proud. Waving the flag for good, honest design for everyone.

The choice of an earthy, tonal palette, influenced by Sophie's love for nature, harmoniously merges with a vibrant colour infusion, infusing dynamic energy into the SGA brand. This carefully curated palette not only brings the brand to life with fluidity and warmth but also introduces qualities often absent in the clinical world of architectural portfolios.

While the logo was designed to be both modern and modular, it seamlessly integrates across physical and digital touchpoints. Furthermore, the custom type influences the visual language and framework used within the website. Based on a simple cocktail of corner radius and a gridular layout, this brand remains grounded in functionality.