Southbank Centre: Reframe
Services:
Brand Identity, Exhibition Branding, Digital Assets
Thematic:
Addressing diversity gaps in the creative industry
In collaboration with the Southbank Centre, The Reframe brand system and Residency exhibition aesthetic were meticulously crafted. The Residency, intrinsic to Reframe, propels the careers of young Black creatives—an initiative backed by Apple and executed with the Factory International, STEAMhouse, and Midlands Arts Centre. Beyond its foundational support, it stands as a dynamic spotlight for emerging talent in London, Birmingham, and Manchester.
The digital exhibition seamlessly weaves together photography, music, and sound design, creating an impactful and immersive experience. Drawing inspiration from the theme of Climate Change, artists connect with their familial heritage in Africa, the Caribbean, and British urban landscapes, creating a narrative that resonates globally.
Our design driver: Gitch The System. Merging the old school with the new, creating a typographic fusion that's clear-cut. We used Southbank's font family to craft a visual identity and a gridular visual language that speaks to the masses, amplifying the future of the creative industry.
Colour acts as a tool to distinguish The Reframe programmes. Reframe itself will consistently maintain a neutral palette to harmonise with all initiatives and serve as a centralised entity. However, the vibrant green used in The Residency Exhibition embodies the energy and spotlight, creating a visual language that resonates with the ethos of breaking barriers and reshaping narratives.
Colour acts as a tool to distinguish The Reframe programmes. Reframe itself will consistently maintain a neutral palette to harmonise with all initiatives and serve as a centralised entity. However, the vibrant green used in The Residency Exhibition embodies the energy and spotlight, creating a visual language that resonates with the ethos of breaking barriers and reshaping narratives.
