Youtube Black: Creator Celebration
Services:
Brand Identity, Merchandise, Digital Assets
Thematic:
“We Up” – Black voices and culture on a digital platform
Fostering unity through shared energy, #YouTubeBlack stands as the go-to space for creators passionate about black culture. It's more than just a platform; it's a canvas and a stage to amplify black narratives. From shaping brand positioning to concrete design principles, we seized the opportunity to construct an eclectic, optimistic, and vibrant visual realm that empowers.
The Creator Celebration is a pivotal component of the #YouTubeBlack Voices Fund. Marking the final funding year, we were mindful of blending styles from both YouTube and the Voices Fund to ensure longevity as the channel grows. Hosted in Nairobi, Kenya, the Creator Celebration 2023 was not only about ensuring brand ownership but also embarking on a journey to infuse an African style and vibe. Driven by the “We Up” ethos, we crafted a series of positive messages to engage the community and highlight their outstanding work on the channel.
Drawing inspiration from fruit stickers and the African entrepreneurial spirit, we designed a series of collective stickers utilising YouTube's colour palette and typeface. They are not just analogue; they seamlessly work in the digital sphere, offering a simple yet engaging way to ensure brand consistency across the platform, social channels, and physical event collateral.
Another crucial part of the visual language is the gradient and image framing devices. This pays homage to the Black Voices Fund brand, with the gradient providing more of an organic feeling—a living gradient that animates across digital assets. It also allows freedom to change the tonal feeling, opting for darker colours with a pop of the complementary blue or a more monochromatic approach. The culmination is a brand that empowers individuals to share, play, dream, prove and inspire a world for tomorrow.
Another crucial part of the visual language is the gradient and image framing devices. This pays homage to the Black Voices Fund brand, with the gradient providing more of an organic feeling—a living gradient that animates across digital assets. It also allows freedom to change the tonal feeling, opting for darker colours with a pop of the complementary blue or a more monochromatic approach. The culmination is a brand that empowers individuals to share, play, dream, prove and inspire a world for tomorrow.
